An excellent report on the Obama campaign’s tech staff. My favourite part is probably the short profile on Harper Reed, the campaign CTO who has a fascinating motto:

“I always look like a fucking idiot,” Reed told me. “And if you look like an asshole, you have to be really good.”

I haven’t got much more to say, it’s just an interesting, well-written piece of reporting. Not that easy to come by, these days…

For a bit more information on the insane amount of quantitative analysis involved in managing a presidential campaign, you should also take a look at this piece from Time Magazine.